Using video to reinforce marketing
April 18, 2010
Video, especially when viewed on mobile devices, is now the single most effective tool for the marketing of branded goods, according to “Video Marketing Strategy” a new 270-page paperback from Kogan Page. The book’s author John Mowat, a former BBC producer/director who is now managing director of specialist agency Hurricane Media, believes that mobile video
Cinematic enhancements at Cheam
April 12, 2010
Ways of expanding the suitability of the Club’s main hall as a film exhibition venue are currently being evaluated. A promising approach is to obtain a new projection screen for non-invasive wall-mounting, enabling the full-length of the room to be used. Result: more viewing seats, better viewability and minimal walking in front of the projector.